{"title":"解释不道德行为的道德脱离和中和技巧","authors":"Robyn McCormack, Rafi M. M. I. Chowdhury","doi":"10.1111/joca.12575","DOIUrl":null,"url":null,"abstract":"<p>Ethical consumption is important for both consumers and social welfare. However, many consumers avoid or ignore ethical consumption practices. An explanation of the psychological processes that impede ethical behavior is important research. A survey of 436 American consumers reveals that various types of moral disengagement (behavior and victim loci) and neutralization techniques sequentially explain unethical consumer behavior. From a theoretical perspective, both these constructs are relevant in this context, yet prior research utilizes these constructs separately or conflates them. Moreover, findings show that a particular type of moral disengagement, the agency locus, paradoxically promotes ethical consumer behavior. This research also examines locus of control (chance) and trait cynicism as antecedents of unethical consumer behavior. Locus of control (chance), not trait cynicism, leads to less ethical consumer behavior through moral disengagement and neutralization techniques. Insights benefit consumers, marketers, and policymakers in promoting ethical consumption that enhances consumer well-being.</p>","PeriodicalId":47976,"journal":{"name":"Journal of Consumer Affairs","volume":"58 2","pages":"630-662"},"PeriodicalIF":2.5000,"publicationDate":"2024-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joca.12575","citationCount":"0","resultStr":"{\"title\":\"Moral disengagement and neutralization techniques as explanations of unethical behavior\",\"authors\":\"Robyn McCormack, Rafi M. M. I. Chowdhury\",\"doi\":\"10.1111/joca.12575\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Ethical consumption is important for both consumers and social welfare. However, many consumers avoid or ignore ethical consumption practices. An explanation of the psychological processes that impede ethical behavior is important research. A survey of 436 American consumers reveals that various types of moral disengagement (behavior and victim loci) and neutralization techniques sequentially explain unethical consumer behavior. From a theoretical perspective, both these constructs are relevant in this context, yet prior research utilizes these constructs separately or conflates them. Moreover, findings show that a particular type of moral disengagement, the agency locus, paradoxically promotes ethical consumer behavior. This research also examines locus of control (chance) and trait cynicism as antecedents of unethical consumer behavior. Locus of control (chance), not trait cynicism, leads to less ethical consumer behavior through moral disengagement and neutralization techniques. Insights benefit consumers, marketers, and policymakers in promoting ethical consumption that enhances consumer well-being.</p>\",\"PeriodicalId\":47976,\"journal\":{\"name\":\"Journal of Consumer Affairs\",\"volume\":\"58 2\",\"pages\":\"630-662\"},\"PeriodicalIF\":2.5000,\"publicationDate\":\"2024-05-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joca.12575\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Consumer Affairs\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1111/joca.12575\",\"RegionNum\":3,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Affairs","FirstCategoryId":"96","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/joca.12575","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Moral disengagement and neutralization techniques as explanations of unethical behavior
Ethical consumption is important for both consumers and social welfare. However, many consumers avoid or ignore ethical consumption practices. An explanation of the psychological processes that impede ethical behavior is important research. A survey of 436 American consumers reveals that various types of moral disengagement (behavior and victim loci) and neutralization techniques sequentially explain unethical consumer behavior. From a theoretical perspective, both these constructs are relevant in this context, yet prior research utilizes these constructs separately or conflates them. Moreover, findings show that a particular type of moral disengagement, the agency locus, paradoxically promotes ethical consumer behavior. This research also examines locus of control (chance) and trait cynicism as antecedents of unethical consumer behavior. Locus of control (chance), not trait cynicism, leads to less ethical consumer behavior through moral disengagement and neutralization techniques. Insights benefit consumers, marketers, and policymakers in promoting ethical consumption that enhances consumer well-being.
期刊介绍:
The ISI impact score of Journal of Consumer Affairs now places it among the leading business journals and one of the top handful of marketing- related publications. The immediacy index score, showing how swiftly the published studies are cited or applied in other publications, places JCA seventh of those same 77 journals. More importantly, in these difficult economic times, JCA is the leading journal whose focus for over four decades has been on the interests of consumers in the marketplace. With the journal"s origins in the consumer movement and consumer protection concerns, the focus for papers in terms of both research questions and implications must involve the consumer"s interest and topics must be addressed from the consumers point of view.