解释不道德行为的道德脱离和中和技巧

IF 2.5 3区 经济学 Q3 BUSINESS Journal of Consumer Affairs Pub Date : 2024-05-04 DOI:10.1111/joca.12575
Robyn McCormack, Rafi M. M. I. Chowdhury
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引用次数: 0

摘要

道德消费对消费者和社会福利都很重要。然而,许多消费者回避或忽视道德消费行为。解释阻碍道德行为的心理过程是一项重要的研究。一项针对 436 名美国消费者的调查显示,各种类型的道德脱离(行为和受害者定位)和中和技术依次解释了不道德的消费行为。从理论角度看,这两种建构在此背景下都是相关的,但之前的研究将这些建构分开使用或混为一谈。此外,研究结果表明,一种特殊的道德偏离类型--代理定位(agency locus)--自相矛盾地促进了消费者的道德行为。本研究还考察了作为不道德消费行为前因的控制力(偶然性)和特质犬儒主义。通过道德脱离和中和技术,控制点(偶然性)而非特质犬儒主义导致了较低的消费者道德行为。这些见解有利于消费者、营销人员和政策制定者促进道德消费,从而提高消费者的幸福感。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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Moral disengagement and neutralization techniques as explanations of unethical behavior

Ethical consumption is important for both consumers and social welfare. However, many consumers avoid or ignore ethical consumption practices. An explanation of the psychological processes that impede ethical behavior is important research. A survey of 436 American consumers reveals that various types of moral disengagement (behavior and victim loci) and neutralization techniques sequentially explain unethical consumer behavior. From a theoretical perspective, both these constructs are relevant in this context, yet prior research utilizes these constructs separately or conflates them. Moreover, findings show that a particular type of moral disengagement, the agency locus, paradoxically promotes ethical consumer behavior. This research also examines locus of control (chance) and trait cynicism as antecedents of unethical consumer behavior. Locus of control (chance), not trait cynicism, leads to less ethical consumer behavior through moral disengagement and neutralization techniques. Insights benefit consumers, marketers, and policymakers in promoting ethical consumption that enhances consumer well-being.

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来源期刊
CiteScore
4.60
自引率
17.90%
发文量
65
期刊介绍: The ISI impact score of Journal of Consumer Affairs now places it among the leading business journals and one of the top handful of marketing- related publications. The immediacy index score, showing how swiftly the published studies are cited or applied in other publications, places JCA seventh of those same 77 journals. More importantly, in these difficult economic times, JCA is the leading journal whose focus for over four decades has been on the interests of consumers in the marketplace. With the journal"s origins in the consumer movement and consumer protection concerns, the focus for papers in terms of both research questions and implications must involve the consumer"s interest and topics must be addressed from the consumers point of view.
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