Lenice M. Silva , Michelle C.G.S.P. Bandeira , Giovanna M.R. Borille , Rogéria A. Gomes , Lamartine N.F. Guimarães
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Fuzzy inference system for forecasting non-aeronautical revenues considering the customer experience
Non-aeronautical revenues are associated with commercial activities at the airport, in which the fundamental factor in managing these revenues is the customers’ experience. This study numerically analyzed the influence of passenger satisfaction and waiting time on consumption made in the commercial facilities of the Airport Passenger Terminal, operating predominantly with domestic flights. This research was made through a structured questionnaire and the passengers in the airport to support the definition of the behavior of the Fuzzy Inference System. The results show that the greater the passenger satisfaction and waiting time, the greater the chances of significantly shopping. Furthermore, this study presents fuzzy modeling of a rule-based computational intelligence system capable of forecasting non-aeronautical revenues referring to shopping and dining experience, with significant contributions to the literature and airport management.
期刊介绍:
The Journal of Air Transport Management (JATM) sets out to address, through high quality research articles and authoritative commentary, the major economic, management and policy issues facing the air transport industry today. It offers practitioners and academics an international and dynamic forum for analysis and discussion of these issues, linking research and practice and stimulating interaction between the two. The refereed papers in the journal cover all the major sectors of the industry (airlines, airports, air traffic management) as well as related areas such as tourism management and logistics. Papers are blind reviewed, normally by two referees, chosen for their specialist knowledge. The journal provides independent, original and rigorous analysis in the areas of: • Policy, regulation and law • Strategy • Operations • Marketing • Economics and finance • Sustainability