绿化购物空间与行人购物互动:基督城案例

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2024-05-15 DOI:10.1108/ijtc-01-2024-0023
David Dyason, Peter Fieger, John Rice
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引用次数: 0

摘要

目的新西兰基督城是中央商务区灾后重建的典范。在重建计划中,该市通过开发共享步行空间(具有交通隔离和疏导功能)以及在街景设计中融入绿化等综合措施,强调了接待场所和传统零售空间的绿化。本文旨在评估绿化步行区的发展是否会带来更高的零售消费,进而提高零售租金。本研究利用从几个中央商务区地点收集的行人流动数据以及零售和酒店消费数据,评估行人流动与消费之间的关系。本研究探讨了基督城中央商务区内绿化人行共享空间的零售消费情况,并探讨了这一情况与传统街道区域的零售消费有何不同。绿化共享步行区的每名测量行人在零售和餐饮方面的消费最高,而传统街道区域的每名测量行人在零售和餐饮方面的消费较低,这显示了重建的中心城区的优势。这项研究展示了创新技术在数据收集、使用和共享方面的应用。研究结果支持中心城区零售和酒店区域绿化和步行化的商业利益,并为其他城市提供了效仿的范例。
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Greened shopping spaces and pedestrian shopping interactions: the case of Christchurch

Purpose

The New Zealand city of Christchurch provides a leading example of post-disaster rebuilding in a Central Business District (CBD) area. In its rebuilding programme, the city has given emphasis to the greening of hospitality and traditional retail space through a combination of development of shared pedestrian spaces (with traffic exclusion and calming) and the integration of greening within the streetscape design. This paper aims to assess whether the development of greened pedestrian areas leads to higher retail spending and, thus, retail rental rates.

Design/methodology/approach

This study uses pedestrian movement data collected from several CBD locations, as well as spending data on retail and hospitality, to assess relationships between pedestrian movements and spending. This study explores retail spending in greened pedestrian shared spaces, and explores how this differs from retail spending in traditional street areas within the Christchurch CBD.

Findings

Spending patterns are location-related, depending on the characteristics of pedestrian space in the selected area. Greened shared pedestrian areas have the highest spending per measured pedestrian for retail and hospitality, whereas traditional street areas have lower spending for retail and hospitality per measured pedestrian, demonstrating the benefits in redeveloped central city areas.

Originality/value

The scope of smart data continues to develop as a research area within urban studies to develop an open and connected city. This research demonstrates the use of innovative technologies for data collection, use and sharing. The results support commercial benefits of greening and pedestrianisation of retail and hospitality areas for CBDs and providing an example for other cities to follow.

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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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