采用远程医疗意向的障碍:接触、信任和便利性之间的相互作用。

Q3 Health Professions Health Marketing Quarterly Pub Date : 2024-05-17 DOI:10.1080/07359683.2024.2355379
Carleton T Brown, Robert Zinko, Louis Ngamassi, Elvis Ndembe, Christopher Furner
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引用次数: 0

摘要

远程医疗是改善患者医疗效果和消除健康差距的新兴选择。该技术是一种具有成本效益的替代现场医疗的方法,可以在未来十年内补充医疗服务,减轻医疗基础设施的压力。本研究采用调查方法调查患者使用远程医疗的意向,并评估不同变量对远程医疗使用选择的影响。调查结果显示,收入损失、对医生的信任和时间损失会降低使用远程医疗的意愿。这些结果对医疗保健行业、立法者、社会工作者、社区活动家以及承担着帮助亲人完成日常任务的家庭护理人员都有启示意义。
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Barriers to intention to adopt telemedicine: The interplay between exposure, trust, and convenience.

Telemedicine is an emerging option to improve patients' medical outcomes and overcome health disparities. The technology is a cost-effective alternative to in-person medical treatments and can supplement medical care to alleviate stress on the medical infrastructure in the upcoming decade. This study uses survey methods to investigate the patient population's intention to use telemedicine and assess the influence of different variables on telemedicine usage choices. Findings show that loss of income, trust in physicians, and time lost reduce intention to use telemedicine. The results carry implications for the healthcare industry, lawmakers, social workers, community activists, and family caregivers who bear the burden of helping loved ones with everyday tasks.

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来源期刊
Health Marketing Quarterly
Health Marketing Quarterly Health Professions-Health Professions (all)
CiteScore
2.10
自引率
0.00%
发文量
17
期刊介绍: Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.
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