THE INTEGRATION OF SUSTAINABLE PRACTICES AND PRINCIPLES IN INDUSTRIAL OPERATIONS AND SUPPLY CHAIN MANAGEMENT

This study delves into integrating sustainability practices within industrial operations, uncovering this endeavor's pivotal motivations, strategies, challenges, and critical success factors. Through qualitative case studies across varied sectors, the research reveals a complex interplay of intrinsic motivations—including environmental stewardship, economic incentives, and stakeholder pressures—that drive companies towards adopting sustainable practices. Operationalizing sustainability emerges as a multifaceted effort, with companies employing diverse strategies that range from incremental improvements to radical transformations aligned with circular economy principles. However, persistent barriers such as entrenched operational practices, financial considerations, and supply chain complexities underscore the significant challenges. The key to overcoming these obstacles is the unwavering commitment of leadership and fostering cross-functional collaboration, highlighting the essential role of strategic vision and organizational alignment in successful sustainability integration. This investigation enhances our understanding of sustainability in industrial contexts and sets the stage for further exploration into effective integration strategies, offering valuable insights for academics, practitioners, and policymakers alike.