卡纳塔克邦部分城市移动电话品牌偏好研究

Srinivas H N
{"title":"卡纳塔克邦部分城市移动电话品牌偏好研究","authors":"Srinivas H N","doi":"10.55041/ijsrem34586","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to examine the complexities of customer choices in the mobile phone industry in Karnataka, with a specific emphasis on certain towns within the state. The comprehension of brand preference has significant importance for mobile phone makers and marketers, since it exerts a direct impact on customer choices and buying behaviours. Moreover, with the implementation of this study in certain urban areas, our objective is to unveil potential regional disparities and intricacies in consumer conduct and inclinations. These findings might provide significant perspectives for the development of focused marketing tactics. The elements that affect consumers brand preferences regarding mobile phone brands in few select locations of Karnataka were determined in this study.","PeriodicalId":13661,"journal":{"name":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A STUDY ON BRAND PREFERENCE OF MOBILE PHONES IN SELECTED CITIES OF KARNATAKA\",\"authors\":\"Srinivas H N\",\"doi\":\"10.55041/ijsrem34586\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research is to examine the complexities of customer choices in the mobile phone industry in Karnataka, with a specific emphasis on certain towns within the state. The comprehension of brand preference has significant importance for mobile phone makers and marketers, since it exerts a direct impact on customer choices and buying behaviours. Moreover, with the implementation of this study in certain urban areas, our objective is to unveil potential regional disparities and intricacies in consumer conduct and inclinations. These findings might provide significant perspectives for the development of focused marketing tactics. The elements that affect consumers brand preferences regarding mobile phone brands in few select locations of Karnataka were determined in this study.\",\"PeriodicalId\":13661,\"journal\":{\"name\":\"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-05-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.55041/ijsrem34586\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55041/ijsrem34586","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

本研究旨在探讨卡纳塔克邦移动电话行业客户选择的复杂性,重点是该邦的某些城镇。对品牌偏好的理解对手机制造商和营销人员具有重要意义,因为它直接影响到客户的选择和购买行为。此外,通过在某些城市地区开展这项研究,我们的目标是揭示消费者行为和倾向中潜在的地区差异和复杂性。这些发现可能会为制定有针对性的营销策略提供重要的视角。本研究确定了在卡纳塔克邦几个选定地区影响消费者对手机品牌偏好的因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
A STUDY ON BRAND PREFERENCE OF MOBILE PHONES IN SELECTED CITIES OF KARNATAKA
The purpose of this research is to examine the complexities of customer choices in the mobile phone industry in Karnataka, with a specific emphasis on certain towns within the state. The comprehension of brand preference has significant importance for mobile phone makers and marketers, since it exerts a direct impact on customer choices and buying behaviours. Moreover, with the implementation of this study in certain urban areas, our objective is to unveil potential regional disparities and intricacies in consumer conduct and inclinations. These findings might provide significant perspectives for the development of focused marketing tactics. The elements that affect consumers brand preferences regarding mobile phone brands in few select locations of Karnataka were determined in this study.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Exploring Vulnerabilities and Threats in Large Language Models: Safeguarding Against Exploitation and Misuse Experimental Investigation of Leachate Treatment Using Low-Cost Adsorbents Exploring Vulnerabilities and Threats in Large Language Models: Safeguarding Against Exploitation and Misuse BANK TRANSACTION USING IRIS AND BIOMETRIC Experimental Investigation of Leachate Treatment Using Low-Cost Adsorbents
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1