{"title":"企业博客的多维分析","authors":"Yang Wu, Hui Ren","doi":"10.1515/psicl-2022-1080","DOIUrl":null,"url":null,"abstract":"\n Using a corpus-based multi-dimensional analysis, this study investigates the linguistic features and variation of corporate blogs from four industries: Service industry, the Wholesale and Retail Trade industry, the Manufacturing industry, and Information industry. The primary goal of this study is to examine the linguistic variation in corporate blogs from different industries. The data used for the current study is a 570,745-word corpus consisting of 995 textual posts from 40 top-ranked corporate blogs. In the multi-dimensional analysis, 67 linguistic features in the corpus are tagged, counted and normalized by using a Multidimensional Analysis Tagger (MAT). We imported the output files containing relevant statistical information from the MAT and then to SPSS 25.0 for a further t-test analysis. Overall, the corporate blogs are closest to the text type of general narrative exposition. The study finds that, as a hybrid genre, corporate blogs are basically informationally dense, non-narrative, interactive, and contextually independent. There are some statistically significant differences between four sub-corpora in corporate blogs. In particular, the Wholesale & Retail Trade sub-corpus is the most distinctive one that is significantly different from others on many dimensions, characterized by giving instructions, or telling stories, rather than persuading their audiences to do something.","PeriodicalId":43804,"journal":{"name":"Poznan Studies in Contemporary Linguistics","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A multi-dimensional analysis of corporate blogs\",\"authors\":\"Yang Wu, Hui Ren\",\"doi\":\"10.1515/psicl-2022-1080\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n Using a corpus-based multi-dimensional analysis, this study investigates the linguistic features and variation of corporate blogs from four industries: Service industry, the Wholesale and Retail Trade industry, the Manufacturing industry, and Information industry. The primary goal of this study is to examine the linguistic variation in corporate blogs from different industries. The data used for the current study is a 570,745-word corpus consisting of 995 textual posts from 40 top-ranked corporate blogs. In the multi-dimensional analysis, 67 linguistic features in the corpus are tagged, counted and normalized by using a Multidimensional Analysis Tagger (MAT). We imported the output files containing relevant statistical information from the MAT and then to SPSS 25.0 for a further t-test analysis. Overall, the corporate blogs are closest to the text type of general narrative exposition. The study finds that, as a hybrid genre, corporate blogs are basically informationally dense, non-narrative, interactive, and contextually independent. There are some statistically significant differences between four sub-corpora in corporate blogs. In particular, the Wholesale & Retail Trade sub-corpus is the most distinctive one that is significantly different from others on many dimensions, characterized by giving instructions, or telling stories, rather than persuading their audiences to do something.\",\"PeriodicalId\":43804,\"journal\":{\"name\":\"Poznan Studies in Contemporary Linguistics\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2024-05-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Poznan Studies in Contemporary Linguistics\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1515/psicl-2022-1080\",\"RegionNum\":4,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"LANGUAGE & LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Poznan Studies in Contemporary Linguistics","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1515/psicl-2022-1080","RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 0
摘要
本研究采用基于语料库的多维分析方法,研究了四个行业的企业博客的语言特点和差异:服务业、批发和零售业、制造业以及信息业。本研究的主要目的是考察不同行业企业博客的语言差异。本研究使用的数据是一个 570,745 字的语料库,由来自 40 个排名靠前的企业博客的 995 篇文本文章组成。在多维分析中,我们使用多维分析标记器(MAT)对语料库中的 67 个语言特征进行了标记、统计和归一化处理。我们将包含相关统计信息的输出文件从 MAT 中导入,然后导入 SPSS 25.0 进行进一步的 t 检验分析。总体而言,企业博客最接近于一般叙事论述的文本类型。研究发现,作为一种混合体裁,企业博客基本上具有信息密集、非叙述性、交互性和上下文独立性等特点。在统计意义上,企业博客的四个子群之间存在一些显著差异。其中,批发与零售业子语料库最为独特,在许多方面都与其他子语料库有显著差异,其特点是发出指令或讲述故事,而不是说服受众去做某事。
Using a corpus-based multi-dimensional analysis, this study investigates the linguistic features and variation of corporate blogs from four industries: Service industry, the Wholesale and Retail Trade industry, the Manufacturing industry, and Information industry. The primary goal of this study is to examine the linguistic variation in corporate blogs from different industries. The data used for the current study is a 570,745-word corpus consisting of 995 textual posts from 40 top-ranked corporate blogs. In the multi-dimensional analysis, 67 linguistic features in the corpus are tagged, counted and normalized by using a Multidimensional Analysis Tagger (MAT). We imported the output files containing relevant statistical information from the MAT and then to SPSS 25.0 for a further t-test analysis. Overall, the corporate blogs are closest to the text type of general narrative exposition. The study finds that, as a hybrid genre, corporate blogs are basically informationally dense, non-narrative, interactive, and contextually independent. There are some statistically significant differences between four sub-corpora in corporate blogs. In particular, the Wholesale & Retail Trade sub-corpus is the most distinctive one that is significantly different from others on many dimensions, characterized by giving instructions, or telling stories, rather than persuading their audiences to do something.