数字赋权：小型 B to B 公司如何通过数字平台重塑价值链

IF 2 4区管理学 Q3 BUSINESS Journal of Business-To-Business Marketing Pub Date : 2024-05-21 DOI:10.1080/1051712x.2024.2354708

Hong Huo, Daniela Ioniță, Lucian-Florin Onișor, A. Stancu

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Digital Empowerment: How Small B to B Companies Remodel the Value Chain Through Digital Platforms

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

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期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities

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