“COGNITIVE FRAGMENTATION” AS A CONSEQUENCE OF CLIP THINKING AND ITS IMPACT ON MODERN SOCIETY EVOLUTION

In today’s information-saturated world, individuals are inundated with verbal and visual messages, leading to the development of what is termed “clip thinking” as an adaptive response. This phenomenon, characterized by constant interaction with superficial and nonsensical texts, alongside continuous internet browsing, has profound implications beyond mere cognition. Clip thinking, a systemic issue, extends its influence beyond cognitive processes. Its roots lie in the transmission of information through modern gadgets, the ubiquity of the internet, and the prevalence of clip culture. Modern youth, constrained by the small screens of digital devices and the constant scrolling of text, are increasingly averse to engaging with complex material, resulting in decreased information retention and comprehension. This shift in information consumption habits has concerning implications for higher education. Many students rely heavily on electronic aids, neglecting memorization and overlooking the importance of understanding complex texts. Consequently, the prevalence of fragmented thinking among students leads to deficiencies in conceptual and critical thinking skills. Instead of engaging deeply with subject matter, students often resort to generalized concepts, overlooking causal connections. Carriers of clip thinking become vulnerable to any manipulations by the mass media, as the mosaic nature of their consciousness is capable perceive only what is happening right now and information provided through information and telecommunication gadgets without subjecting it to critical analysis. Hence, university lecturers face significant challenges as they endeavor to navigate the need for innovative teaching methodologies in light of the fragmented thinking prevalent among modern students. The searching for innovative teaching technologies should not solely aim at altering the thinking patterns of students with clip-like cognitive tendencies. Rather, the primary objective of modern educational technologies should be to foster the mental skills necessary for information analysis and synthesis, as well as the identification of similarities and differences, generalizations, and classifications within the information landscape. Hence, this topic retains its profound relevance in contemporary education.