MBDL:探索各类推荐行为之间的动态依赖关系

IF 3 2区 计算机科学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Information Systems Pub Date : 2024-05-18 DOI:10.1016/j.is.2024.102407
Hang Zhang, Mingxin Gan
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引用次数: 0

摘要

在网上购物平台中,用户对商品的行为多种多样,包括页面浏览、标记为收藏夹、添加到购物车和购买。这些不同类型的行为反映了用户的不同意图,也有助于在推荐系统中了解用户对商品的偏好。虽然已经提出了一些多行为推荐方法,但有两个重大挑战尚未引起广泛关注:(i) 从不同类型的行为中同时捕捉用户的异构和动态偏好;(ii) 模拟不同类型行为之间的动态依赖关系。为了克服上述挑战,我们提出了一种新颖的多行为动态依赖学习方法(MBDL)来探索用于推荐的各类行为序列之间的异质性和依赖性。简而言之,MBDL 首先使用双通道兴趣编码器从行为感知项目序列中学习长期兴趣表征和短期兴趣演变。然后,MBDL 采用对比学习法来保持用户长期行为模式的一致性,并采用多头注意力网络来捕捉短期互动行为之间的动态依赖关系。最后,MBDL 自适应地整合了长期和短期兴趣的影响,以预测用户与物品的未来互动。在两个真实世界数据集上进行的实验表明,所提出的 MBDL 方法在推荐准确性上明显优于最先进的方法。进一步的消融研究证明了我们模型的有效性以及学习行为类型之间动态依赖关系的益处。
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MBDL: Exploring dynamic dependency among various types of behaviors for recommendation

Users have various behaviors on items, including page view, tag-as-favorite, add-to-cart, and purchase in online shopping platforms. These various types of behaviors reflect users’ different intentions, which also help learn their preferences on items in a recommender system. Although some multi-behavior recommendation methods have been proposed, two significant challenges have not been widely noticed: (i) capturing heterogeneous and dynamic preferences of users simultaneously from different types of behaviors; (ii) modeling the dynamic dependency among various types of behaviors. To overcome the above challenges, we propose a novel multi-behavior dynamic dependency learning method (MBDL) to explore the heterogeneity and dependency among various types of behavior sequences for recommendation. In brief, MBDL first uses a dual-channel interest encoder to learn the long-term interest representations and the evolution of short-term interests from the behavior-aware item sequences. Then, MBDL adopts a contrastive learning method to preserve the consistency of user’s long-term behavioral patterns, and a multi-head attention network to capture the dynamic dependency among short-term interactive behaviors. Finally, MBDL adaptively integrates the influence of long- and short-term interests to predict future user–item interactions. Experiments on two real-world datasets show that the proposed MBDL method outperforms state-of-the-art methods significantly on recommendation accuracy. Further ablation studies demonstrate the effectiveness of our model and the benefits of learning dynamic dependency among types of behaviors.

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来源期刊
Information Systems
Information Systems 工程技术-计算机:信息系统
CiteScore
9.40
自引率
2.70%
发文量
112
审稿时长
53 days
期刊介绍: Information systems are the software and hardware systems that support data-intensive applications. The journal Information Systems publishes articles concerning the design and implementation of languages, data models, process models, algorithms, software and hardware for information systems. Subject areas include data management issues as presented in the principal international database conferences (e.g., ACM SIGMOD/PODS, VLDB, ICDE and ICDT/EDBT) as well as data-related issues from the fields of data mining/machine learning, information retrieval coordinated with structured data, internet and cloud data management, business process management, web semantics, visual and audio information systems, scientific computing, and data science. Implementation papers having to do with massively parallel data management, fault tolerance in practice, and special purpose hardware for data-intensive systems are also welcome. Manuscripts from application domains, such as urban informatics, social and natural science, and Internet of Things, are also welcome. All papers should highlight innovative solutions to data management problems such as new data models, performance enhancements, and show how those innovations contribute to the goals of the application.
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