Being a good boy: pup play, body image, and the self for gay, bi, trans, and queer men.

Puppy play is a kink activity, in which people dress as, take on the role of, and mimic the physical and emotional behaviours of young canines or pups. We explore how the pup identity, depicted in cellphilms by queer men who are part of the pup community, influences men's body image perceptions using multimodal critical discourse analysis. Participants expressed feelings of dissonance, shame, and self-rejection when viewing themselves as humans, but conveyed excitement, pleasure, and self-celebration when viewing themselves as pups. Participants depicted their body images being transformed by way of puppy gear, puppy spaces, handlers, and playmates, which was said to foster more (self-)acceptance, playfulness, and freedom. This study highlights the potential for puppy play to provide a transformative experience for individuals, allowing participants to explore, re-signify, and embrace their bodies as pups.