市场营销中的缓解:概念、定义和范围

IF 5.1 1区 管理学 Q1 BUSINESS Journal of Marketing Research Pub Date : 2024-05-29 DOI:10.1177/00222437241256710
Sachin Gupta, Peter Danaher, Vikas Mittal, Maureen Morrin
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Mitigation in Marketing: Concept, Definition, and Scope
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来源期刊
CiteScore
10.30
自引率
6.60%
发文量
79
期刊介绍: JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry"s cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.
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