Can trust in government help to enhance Indonesian citizens' involvement in Al-based public service?

Purpose

Given its ability to improve user interaction and labor productivity, ease human workloads and cut maintenance costs, public sectors are using AI-based robotic technology (AI-RT) at an accelerated rate. There is, however, little knowledge about the variables affecting citizens' participation when services backed by AI-RT are offered. In order to better understand the elements that influence AI-RT citizens' involvement and the moderating function of trusts in governmental organizations, this article draws on ideas from the Consumer Value Theory.

Design/methodology/approach

Out of 500 survey forms that were distributed to Indonesian people who had experience in using AI-RT devices in public service hall (e.g. airport’s Auto Gate), 367 returned the completed feedbacks. Data analysis used a step-by-step hierarchical moderated regression examination using SPSS 24 version.

Findings

Citizens’ involvement is positively correlated with esthetics and customization and adversely correlated with period expended using the AI-RT. Additionally, the findings imply that citizens who have greater levels of faith in governmental institutions are more likely to benefit favorably from the customization and esthetics of AI-RT.

Practical implications

The AI-RT must be capable of customizing the distribution of the appropriate materials to the appropriate individual at the appropriate moment, and public managers should guarantee that it is esthetically pleasing. Additionally, they ought to place a high priority on winning the trust of the populace in order to increase citizens’ involvement.

Originality/value

This paper was among the initial efforts that discover the determinants of citizens’ involvement in the AI-RT and the moderating effect of trusts in governmental organizations on the links between predictors and predicted variable, especially in an emerging country such as Indonesia.