Carmen Ruiz Viñals, Marta Gil Ibáñez, José Luis del Olmo Arriaga
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Metaverse and Fashion: An Analysis of Consumer Online Interest
Recent studies have demonstrated the value that the Internet and web applications bring to businesses. Among other tools are those that enable the analysis and monitoring of searches, such as Google Trends, which is currently used by the fashion industry to guide experiential practices in a context of augmented reality and/or virtual reality, and even to predict purchasing behaviours through the metaverse. Data from this tool provide insight into fashion consumer search patterns. Understanding and managing this digital tool is an essential factor in rethinking businesses’ marketing strategies. The aim of this study is to analyse online user search behaviour by analysing and monitoring the terms “metaverse” and “fashion” on Google Trends. A quantitative descriptive cross-sectional method was employed. The results show that there is growing consumer interest in both concepts on the Internet, despite the lack of homogeneity in the behaviour of the five Google search tools.
Future InternetComputer Science-Computer Networks and Communications
CiteScore
7.10
自引率
5.90%
发文量
303
审稿时长
11 weeks
期刊介绍:
Future Internet is a scholarly open access journal which provides an advanced forum for science and research concerned with evolution of Internet technologies and related smart systems for “Net-Living” development. The general reference subject is therefore the evolution towards the future internet ecosystem, which is feeding a continuous, intensive, artificial transformation of the lived environment, for a widespread and significant improvement of well-being in all spheres of human life (private, public, professional). Included topics are: • advanced communications network infrastructures • evolution of internet basic services • internet of things • netted peripheral sensors • industrial internet • centralized and distributed data centers • embedded computing • cloud computing • software defined network functions and network virtualization • cloud-let and fog-computing • big data, open data and analytical tools • cyber-physical systems • network and distributed operating systems • web services • semantic structures and related software tools • artificial and augmented intelligence • augmented reality • system interoperability and flexible service composition • smart mission-critical system architectures • smart terminals and applications • pro-sumer tools for application design and development • cyber security compliance • privacy compliance • reliability compliance • dependability compliance • accountability compliance • trust compliance • technical quality of basic services.