REVIEW OF DATA ANALYTICS AND INFORMATION SYSTEMS IN ENHANCING EFFICIENCY IN FINANCIAL SERVICES: CASE STUDIES FROM THE INDUSTRY

This study explores the transformative impact of integrating data analytics and information systems on enhancing efficiency in the financial services industry. The research highlights significant improvements in operational efficiency, risk management, and customer satisfaction through detailed case studies of JPMorgan Chase, Allstate Insurance, BlackRock, and Bank of America. The findings reveal that AI-driven analytics tools at JPMorgan Chase led to a 30% reduction in fraud-related losses and a 20% increase in customer satisfaction. Through predictive analytics, Allstate Insurance achieved a 40% reduction in claims processing time and a 25% improvement in underwriting accuracy. BlackRock reported a 35% increase in portfolio returns due to machine learning and predictive analytics. In comparison, Bank of America experienced a 22% increase in customer retention and a 15% rise in satisfaction through data-driven CRM systems. These outcomes underscore the critical role of advanced data analytics and information systems in driving innovation and operational excellence in financial services. The study emphasises the importance of continuous technological advancements and strategic implementation to maximise the benefits of these tools in the industry.