Hegemonic struggles and the role of contemporary ‘organic intellectuals’: A different perspective for the analysis of discourses

The ‘populist moment’ and the growing number of non-liberal discourses indicate that we are in the presence of a counter-hegemonic phase against the established liberal order involving several sites of ideological production. However, the analysis of these counter-revolutions still focuses on agency, looking mainly at political parties or leaders. This article tries to reverse this picture suggesting to look first at discourses as such to understand the contestation of the dominant worldview. Thus, it proposes a methodological platform for studying (counter-)hegemonic discourses that abandons agent-centrism. To achieve this goal, it introduces the notion of ‘ organic intellectuals of a discourse-coalition’, linking two concepts developed respectively by Antonio Gramsci and Maarten Hajer. This formula allows focusing on all actors articulating and propagating the same demands and discourse, regardless of their affiliation. Using this approach, a discourse-coalition may include parties or politicians as well as journalists or influencers as long as they exert an intellectual function, that is, they are able to mould common sense. By developing this formula, the article is aimed at researchers that use Poststructuralist Discourse Theory in the study of hegemonic discourses as it provides a sound justification for the selection of a valid and representative discourse-coalition.