{"title":"机遇还是负担?不同商业战略下的企业参与扶贫运动","authors":"Hailiang Zou, Ouyang Ling, Xiyuan Yang","doi":"10.1002/csr.2876","DOIUrl":null,"url":null,"abstract":"The government‐initiated campaign for targeted poverty alleviation (TPA) not only affords corporations an opportunity to extend their presence into underdeveloped regions but also imposes a consequential burden upon them to contribute to ameliorating poverty. Firms' motivations in this endeavor are intricately linked to the alignment of their business strategies with the TPA activities. We posit that firms adopting a cost leadership approach are inclined to actively partake in poverty alleviation, due to a congruence between their strategic positioning and the activities intrinsic to poverty alleviation. And firms embracing a differentiation strategy are impelled by extrinsic pressures to engage in poverty alleviation, as they face heightened societal expectations regarding their involvement in such altruistic endeavors. Drawing from a dataset comprising Chinese listed firms from 2017 to 2020, our empirical findings bring to light a significant correlation between both cost leadership and differentiation strategies and firms' contributions to the TPA campaign. And, the impact of a cost leadership strategy on firms' involvement in poverty alleviation activities surpasses that of a differentiation strategy. This influence is further accentuated for firms contending with rivals pursuing a differentiated approach in the competitive landscape, which may block their way moving upmarket. Moreover, the nexus between a differentiation strategy and a firm's participation in poverty alleviation gains more strength where local government intervention in the economy is more pronounced. This study delves into the nuanced motivations that underpin firms' participation in the TPA campaign within the framework of business strategies, offering insights for both policymakers and business practitioners.","PeriodicalId":48334,"journal":{"name":"Corporate Social Responsibility and Environmental Management","volume":null,"pages":null},"PeriodicalIF":8.3000,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An opportunity or burden? Firms' engagement in poverty alleviation campaign under different business strategies\",\"authors\":\"Hailiang Zou, Ouyang Ling, Xiyuan Yang\",\"doi\":\"10.1002/csr.2876\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The government‐initiated campaign for targeted poverty alleviation (TPA) not only affords corporations an opportunity to extend their presence into underdeveloped regions but also imposes a consequential burden upon them to contribute to ameliorating poverty. Firms' motivations in this endeavor are intricately linked to the alignment of their business strategies with the TPA activities. We posit that firms adopting a cost leadership approach are inclined to actively partake in poverty alleviation, due to a congruence between their strategic positioning and the activities intrinsic to poverty alleviation. And firms embracing a differentiation strategy are impelled by extrinsic pressures to engage in poverty alleviation, as they face heightened societal expectations regarding their involvement in such altruistic endeavors. Drawing from a dataset comprising Chinese listed firms from 2017 to 2020, our empirical findings bring to light a significant correlation between both cost leadership and differentiation strategies and firms' contributions to the TPA campaign. And, the impact of a cost leadership strategy on firms' involvement in poverty alleviation activities surpasses that of a differentiation strategy. This influence is further accentuated for firms contending with rivals pursuing a differentiated approach in the competitive landscape, which may block their way moving upmarket. Moreover, the nexus between a differentiation strategy and a firm's participation in poverty alleviation gains more strength where local government intervention in the economy is more pronounced. This study delves into the nuanced motivations that underpin firms' participation in the TPA campaign within the framework of business strategies, offering insights for both policymakers and business practitioners.\",\"PeriodicalId\":48334,\"journal\":{\"name\":\"Corporate Social Responsibility and Environmental Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":8.3000,\"publicationDate\":\"2024-06-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Corporate Social Responsibility and Environmental Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1002/csr.2876\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Corporate Social Responsibility and Environmental Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/csr.2876","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
An opportunity or burden? Firms' engagement in poverty alleviation campaign under different business strategies
The government‐initiated campaign for targeted poverty alleviation (TPA) not only affords corporations an opportunity to extend their presence into underdeveloped regions but also imposes a consequential burden upon them to contribute to ameliorating poverty. Firms' motivations in this endeavor are intricately linked to the alignment of their business strategies with the TPA activities. We posit that firms adopting a cost leadership approach are inclined to actively partake in poverty alleviation, due to a congruence between their strategic positioning and the activities intrinsic to poverty alleviation. And firms embracing a differentiation strategy are impelled by extrinsic pressures to engage in poverty alleviation, as they face heightened societal expectations regarding their involvement in such altruistic endeavors. Drawing from a dataset comprising Chinese listed firms from 2017 to 2020, our empirical findings bring to light a significant correlation between both cost leadership and differentiation strategies and firms' contributions to the TPA campaign. And, the impact of a cost leadership strategy on firms' involvement in poverty alleviation activities surpasses that of a differentiation strategy. This influence is further accentuated for firms contending with rivals pursuing a differentiated approach in the competitive landscape, which may block their way moving upmarket. Moreover, the nexus between a differentiation strategy and a firm's participation in poverty alleviation gains more strength where local government intervention in the economy is more pronounced. This study delves into the nuanced motivations that underpin firms' participation in the TPA campaign within the framework of business strategies, offering insights for both policymakers and business practitioners.
期刊介绍:
Corporate Social Responsibility and Environmental Management is a journal that publishes both theoretical and practical contributions related to the social and environmental responsibilities of businesses in the context of sustainable development. It covers a wide range of topics, including tools and practices associated with these responsibilities, case studies, and cross-country surveys of best practices. The journal aims to help organizations improve their performance and accountability in these areas.
The main focus of the journal is on research and practical advice for the development and assessment of social responsibility and environmental tools. It also features practical case studies and evaluates the strengths and weaknesses of different approaches to sustainability. The journal encourages the discussion and debate of sustainability issues and closely monitors the demands of various stakeholder groups. Corporate Social Responsibility and Environmental Management is a refereed journal, meaning that all contributions undergo a rigorous review process. It seeks high-quality contributions that appeal to a diverse audience from various disciplines.