酒店网站广告的概念融合

Linguistics and culture review Pub Date : 2024-06-04 DOI:10.21744/lingcure.v8n1.2295

Ni Nyoman Tri Sukarsih, Ni Made Diana Erfiani, Yohanes Octovianus L Awololon, Ni Putu Lindawati, Cakra Sagiarta Lee, Ni Nyoman Ari Indra Dewi

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引用次数: 0

摘要

意义建构需要经过复杂的认知语言分析过程，通过基于背景知识和文化分析的心理过程来分析研究对象。本研究旨在利用 Fauconnier 和 Turner 的 CBT，研究基于巴厘岛当地酒店网站的认知语义分析解释。研究采用了定性描述分析方法、非参与观察数据收集方法和非概率抽样方法，选取了五个数据。研究结果表明，在广告插图的任何元素的支持下，CBT 可以从书面信息中获得更全面的意义阐释。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Conceptual blending on hotels’ websites advertisement

Meaning construction undergoes complex processes of cognitive linguistic analysis by analyzing the subject through a mental process that is based on analysis of background knowledge and culture. The study aimed to investigate the interpretation of cognitive semantics analysis that was based on local hotels' websites in Bali by utilizing the CBT from Fauconnier & Turner. The study employed a qualitative descriptive analysis method with a non-participant observation data collecting method and a non-probability sampling method on five selected data. The study showed that CBT brought more comprehensive meaning elaboration from written messages supported by any elements of the advertisement's illustration.

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