Delivering micro-missions in public food transitions: Harnessing tensions for creative outcomes

Micro-missions represent small-scale, place-based strategies for societal innovation, distinct from grand missions that target national-level transformations. They offer potential for collaborative engagement among local stakeholders in the public sector, businesses, and civil society that aims to address local needs and promote wider innovation, particularly for social and ecological progress. Despite the potential for place-based micro-missions to provide a more focused approach to tackling societal challenges, the practicalities of delivering such a strategy remain uncertain. Through an exploration of a Welsh (UK) public food micro-mission, we identify the evolving tensions and conflicts and their impact on such micro-missions and their outcomes. Our findings underscore the potential significance of tensions throughout the micro-mission process. They highlight the crucial role of regional actors in generating creative responses to tensions through proactive governance, distributed leadership, and place-based experimentation.