{"title":"微名人会维护社会角色吗?世俗和宗教女性 Instagram 生活方式影响者之间的差异","authors":"Tal Laor","doi":"10.1016/j.techsoc.2024.102642","DOIUrl":null,"url":null,"abstract":"<div><p>In recent years, with the growth of social networks such as Instagram, network influencers and micro-celebrities with a mass audience of followers have begun to emerge. Corporations and companies supposedly use through these influencers to create a more direct connection with consumers through the “daily lives” of followers.</p><p>The aim of this study was to compare the differences in the activities and perceptions of secular and religious “lifestyle” network influencers and to determine whether Instagram preserves social roles. The current study is based on an integrated quantitative and qualitative research method. First, we analyzed the Instagram pages of 61 influencers (27 religious and 34 secular influencers) and then conducted semi-structured in-depth interviews with twenty influencers, half of whom were secular and half were religious. The main finding regarding differences between secular and religious influencers indicates that secular influencers exploit female sexuality and stereotypes, whereas religious influencers are less exposed to and do not exploit their femininity. Through the prism of symbolic interactionism theory, this study argues that micro-celebrities may maintain the social roles that society expects them to present. The study also suggests that collaborations with corporations serve to promote consumerism and corporate interests.</p></div>","PeriodicalId":47979,"journal":{"name":"Technology in Society","volume":null,"pages":null},"PeriodicalIF":10.1000,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Do micro-celebrities preserve social roles? Differences between secular and religious female Instagram lifestyle influencers\",\"authors\":\"Tal Laor\",\"doi\":\"10.1016/j.techsoc.2024.102642\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>In recent years, with the growth of social networks such as Instagram, network influencers and micro-celebrities with a mass audience of followers have begun to emerge. Corporations and companies supposedly use through these influencers to create a more direct connection with consumers through the “daily lives” of followers.</p><p>The aim of this study was to compare the differences in the activities and perceptions of secular and religious “lifestyle” network influencers and to determine whether Instagram preserves social roles. The current study is based on an integrated quantitative and qualitative research method. First, we analyzed the Instagram pages of 61 influencers (27 religious and 34 secular influencers) and then conducted semi-structured in-depth interviews with twenty influencers, half of whom were secular and half were religious. The main finding regarding differences between secular and religious influencers indicates that secular influencers exploit female sexuality and stereotypes, whereas religious influencers are less exposed to and do not exploit their femininity. Through the prism of symbolic interactionism theory, this study argues that micro-celebrities may maintain the social roles that society expects them to present. The study also suggests that collaborations with corporations serve to promote consumerism and corporate interests.</p></div>\",\"PeriodicalId\":47979,\"journal\":{\"name\":\"Technology in Society\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":10.1000,\"publicationDate\":\"2024-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Technology in Society\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0160791X24001908\",\"RegionNum\":1,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"SOCIAL ISSUES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technology in Society","FirstCategoryId":"90","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160791X24001908","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"SOCIAL ISSUES","Score":null,"Total":0}
Do micro-celebrities preserve social roles? Differences between secular and religious female Instagram lifestyle influencers
In recent years, with the growth of social networks such as Instagram, network influencers and micro-celebrities with a mass audience of followers have begun to emerge. Corporations and companies supposedly use through these influencers to create a more direct connection with consumers through the “daily lives” of followers.
The aim of this study was to compare the differences in the activities and perceptions of secular and religious “lifestyle” network influencers and to determine whether Instagram preserves social roles. The current study is based on an integrated quantitative and qualitative research method. First, we analyzed the Instagram pages of 61 influencers (27 religious and 34 secular influencers) and then conducted semi-structured in-depth interviews with twenty influencers, half of whom were secular and half were religious. The main finding regarding differences between secular and religious influencers indicates that secular influencers exploit female sexuality and stereotypes, whereas religious influencers are less exposed to and do not exploit their femininity. Through the prism of symbolic interactionism theory, this study argues that micro-celebrities may maintain the social roles that society expects them to present. The study also suggests that collaborations with corporations serve to promote consumerism and corporate interests.
期刊介绍:
Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.