{"title":"可接受性取决于观察者的眼睛:GenAI 合作中的自他偏见","authors":"","doi":"10.1016/j.ijresmar.2024.05.006","DOIUrl":null,"url":null,"abstract":"<div><p>Since the release of ChatGPT, heated discussions have focused on the acceptable uses of generative artificial intelligence (GenAI) in education, science, and business practices. A salient question in these debates pertains to perceptions of the extent to which creators contribute to the co-produced output. As the current research establishes, the answer to this question depends on the evaluation target. Nine studies (seven preregistered, total <em>N</em> = 4498) document that people evaluate their own contributions to co-produced outputs with ChatGPT as higher than those of others. This systematic self–other difference stems from differential inferences regarding types of GenAI usage behavior: People think that they predominantly use GenAI for inspiration, but others use it to outsource work. These self–other differences in turn have direct ramifications for GenAI acceptability perceptions, such that usage is considered more acceptable for the self than for others. The authors discuss the implications of these findings for science, education, and marketing.</p></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"41 3","pages":"Pages 496-512"},"PeriodicalIF":5.9000,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0167811624000442/pdfft?md5=a26e94db00a27c29fd93edf4f09be34c&pid=1-s2.0-S0167811624000442-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations\",\"authors\":\"\",\"doi\":\"10.1016/j.ijresmar.2024.05.006\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Since the release of ChatGPT, heated discussions have focused on the acceptable uses of generative artificial intelligence (GenAI) in education, science, and business practices. A salient question in these debates pertains to perceptions of the extent to which creators contribute to the co-produced output. As the current research establishes, the answer to this question depends on the evaluation target. Nine studies (seven preregistered, total <em>N</em> = 4498) document that people evaluate their own contributions to co-produced outputs with ChatGPT as higher than those of others. This systematic self–other difference stems from differential inferences regarding types of GenAI usage behavior: People think that they predominantly use GenAI for inspiration, but others use it to outsource work. These self–other differences in turn have direct ramifications for GenAI acceptability perceptions, such that usage is considered more acceptable for the self than for others. The authors discuss the implications of these findings for science, education, and marketing.</p></div>\",\"PeriodicalId\":48298,\"journal\":{\"name\":\"International Journal of Research in Marketing\",\"volume\":\"41 3\",\"pages\":\"Pages 496-512\"},\"PeriodicalIF\":5.9000,\"publicationDate\":\"2024-05-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0167811624000442/pdfft?md5=a26e94db00a27c29fd93edf4f09be34c&pid=1-s2.0-S0167811624000442-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Research in Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0167811624000442\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Research in Marketing","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0167811624000442","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations
Since the release of ChatGPT, heated discussions have focused on the acceptable uses of generative artificial intelligence (GenAI) in education, science, and business practices. A salient question in these debates pertains to perceptions of the extent to which creators contribute to the co-produced output. As the current research establishes, the answer to this question depends on the evaluation target. Nine studies (seven preregistered, total N = 4498) document that people evaluate their own contributions to co-produced outputs with ChatGPT as higher than those of others. This systematic self–other difference stems from differential inferences regarding types of GenAI usage behavior: People think that they predominantly use GenAI for inspiration, but others use it to outsource work. These self–other differences in turn have direct ramifications for GenAI acceptability perceptions, such that usage is considered more acceptable for the self than for others. The authors discuss the implications of these findings for science, education, and marketing.
期刊介绍:
The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.