可接受性取决于观察者的眼睛:GenAI 合作中的自他偏见

IF 5.9 2区 管理学 Q1 BUSINESS International Journal of Research in Marketing Pub Date : 2024-05-29 DOI:10.1016/j.ijresmar.2024.05.006
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引用次数: 0

摘要

自 ChatGPT 发布以来,关于在教育、科学和商业实践中如何使用可接受的生成式人工智能(GenAI)的讨论一直备受关注。这些争论中的一个突出问题涉及到创造者对联合产出的贡献程度。目前的研究表明,这个问题的答案取决于评估对象。九项研究(七项预先注册,总计 = 4498)表明,人们对自己在 ChatGPT 联合制作成果中的贡献的评价高于他人。这种系统性的自我-他人差异源于对 GenAI 使用行为类型的不同推断:人们认为自己主要使用 GenAI 来激发灵感,而其他人则使用 GenAI 来外包工作。这些自我与他人的差异反过来又直接影响了人们对GenAI可接受性的看法,例如,人们认为自己比他人更容易接受使用GenAI。作者讨论了这些发现对科学、教育和营销的影响。
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Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations

Since the release of ChatGPT, heated discussions have focused on the acceptable uses of generative artificial intelligence (GenAI) in education, science, and business practices. A salient question in these debates pertains to perceptions of the extent to which creators contribute to the co-produced output. As the current research establishes, the answer to this question depends on the evaluation target. Nine studies (seven preregistered, total N = 4498) document that people evaluate their own contributions to co-produced outputs with ChatGPT as higher than those of others. This systematic self–other difference stems from differential inferences regarding types of GenAI usage behavior: People think that they predominantly use GenAI for inspiration, but others use it to outsource work. These self–other differences in turn have direct ramifications for GenAI acceptability perceptions, such that usage is considered more acceptable for the self than for others. The authors discuss the implications of these findings for science, education, and marketing.

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来源期刊
CiteScore
11.80
自引率
4.30%
发文量
77
审稿时长
66 days
期刊介绍: The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
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