{"title":"19 世纪 40 年代的广告公司和广告内容","authors":"Tim P. Vos, You Li","doi":"10.1080/00947679.2024.2362557","DOIUrl":null,"url":null,"abstract":"Volney B. Palmer, the father of the American advertising agency, introduced the idea of systematic advertising in the 1840s, beginning a new chapter of the newspaper advertising business. This stud...","PeriodicalId":38759,"journal":{"name":"Journalism history","volume":"172 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Ad Agency and Ad Content in the 1840s\",\"authors\":\"Tim P. Vos, You Li\",\"doi\":\"10.1080/00947679.2024.2362557\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Volney B. Palmer, the father of the American advertising agency, introduced the idea of systematic advertising in the 1840s, beginning a new chapter of the newspaper advertising business. This stud...\",\"PeriodicalId\":38759,\"journal\":{\"name\":\"Journalism history\",\"volume\":\"172 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journalism history\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/00947679.2024.2362557\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journalism history","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/00947679.2024.2362557","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
摘要
Volney B. Palmer 是美国广告公司之父，他在 19 世纪 40 年代提出了系统广告的理念，开启了报纸广告业务的新篇章。本研究...
Volney B. Palmer, the father of the American advertising agency, introduced the idea of systematic advertising in the 1840s, beginning a new chapter of the newspaper advertising business. This stud...
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