{"title":"利用机器学习解码客户对时尚新品偏好的需求预测模型","authors":"S. Anitha, R. Neelakandan","doi":"10.1155/2024/8425058","DOIUrl":null,"url":null,"abstract":"<div>\n <p>Demand forecasting for new products in the fashion industry has always been challenging due to changing trends, longer lead times, seasonal shifts, and the proliferation of products. Accurate demand forecasting requires a thorough understanding of consumer preferences. This research suggests a model based on machine learning to analyse customer preferences and forecast the demand for new products. To understand customer preferences, the fitting room data are analysed, and customer profiles are created. <i>K</i>-means clustering, an unsupervised machine learning algorithm, is applied to form clusters by grouping similar profiles. The clusters were assigned weights related to the percentage of product in each cluster. Following the clustering process, a decision tree classification model is used to classify the new product into one of the predefined clusters to predict demand for the new product. This demand forecasting approach will enable retailers to stock products that align with customer preferences, thereby minimising excess inventory.</p>\n </div>","PeriodicalId":50653,"journal":{"name":"Complexity","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/8425058","citationCount":"0","resultStr":"{\"title\":\"A Demand Forecasting Model Leveraging Machine Learning to Decode Customer Preferences for New Fashion Products\",\"authors\":\"S. Anitha, R. Neelakandan\",\"doi\":\"10.1155/2024/8425058\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n <p>Demand forecasting for new products in the fashion industry has always been challenging due to changing trends, longer lead times, seasonal shifts, and the proliferation of products. Accurate demand forecasting requires a thorough understanding of consumer preferences. This research suggests a model based on machine learning to analyse customer preferences and forecast the demand for new products. To understand customer preferences, the fitting room data are analysed, and customer profiles are created. <i>K</i>-means clustering, an unsupervised machine learning algorithm, is applied to form clusters by grouping similar profiles. The clusters were assigned weights related to the percentage of product in each cluster. Following the clustering process, a decision tree classification model is used to classify the new product into one of the predefined clusters to predict demand for the new product. This demand forecasting approach will enable retailers to stock products that align with customer preferences, thereby minimising excess inventory.</p>\\n </div>\",\"PeriodicalId\":50653,\"journal\":{\"name\":\"Complexity\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.7000,\"publicationDate\":\"2024-07-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/8425058\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Complexity\",\"FirstCategoryId\":\"5\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1155/2024/8425058\",\"RegionNum\":4,\"RegionCategory\":\"工程技术\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MATHEMATICS, INTERDISCIPLINARY APPLICATIONS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Complexity","FirstCategoryId":"5","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1155/2024/8425058","RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATHEMATICS, INTERDISCIPLINARY APPLICATIONS","Score":null,"Total":0}
A Demand Forecasting Model Leveraging Machine Learning to Decode Customer Preferences for New Fashion Products
Demand forecasting for new products in the fashion industry has always been challenging due to changing trends, longer lead times, seasonal shifts, and the proliferation of products. Accurate demand forecasting requires a thorough understanding of consumer preferences. This research suggests a model based on machine learning to analyse customer preferences and forecast the demand for new products. To understand customer preferences, the fitting room data are analysed, and customer profiles are created. K-means clustering, an unsupervised machine learning algorithm, is applied to form clusters by grouping similar profiles. The clusters were assigned weights related to the percentage of product in each cluster. Following the clustering process, a decision tree classification model is used to classify the new product into one of the predefined clusters to predict demand for the new product. This demand forecasting approach will enable retailers to stock products that align with customer preferences, thereby minimising excess inventory.
期刊介绍:
Complexity is a cross-disciplinary journal focusing on the rapidly expanding science of complex adaptive systems. The purpose of the journal is to advance the science of complexity. Articles may deal with such methodological themes as chaos, genetic algorithms, cellular automata, neural networks, and evolutionary game theory. Papers treating applications in any area of natural science or human endeavor are welcome, and especially encouraged are papers integrating conceptual themes and applications that cross traditional disciplinary boundaries. Complexity is not meant to serve as a forum for speculation and vague analogies between words like “chaos,” “self-organization,” and “emergence” that are often used in completely different ways in science and in daily life.