对企业社会宣传的不同反应：阐释希望和感知真实性在塑造在线参与、口碑和购买意向中的作用

IF 2.3 Q1 COMMUNICATION International Journal of Strategic Communication Pub Date : 2024-07-10 DOI:10.1080/1553118x.2024.2372487

Juan Liu, T. Wang

引用次数: 0

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

Divided Responses to Corporate Social Advocacy: Explicating the Roles of Hope and Perceived Authenticity in Shaping Online Engagement, Word of Mouth, and Purchasing Intention

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.

期刊最新文献

Strategic Defense Against Misinformation: Empirical Findings on Paracrisis Responses To Share or Not to Share: Examining Social Media in Public Relations Scholarship “I See Super-Rich (Versus Poor) People, Therefore I Spend”: Effects of Social Comparison and Donation Mode on Egoistic Spending versus Altruistic Giving The Chair of the Supervisory Board as a New Corporate Communicator: Conceptual and Empirical Insights into Objectives and Responsibility for the Chair’s Communication Divided Responses to Corporate Social Advocacy: Explicating the Roles of Hope and Perceived Authenticity in Shaping Online Engagement, Word of Mouth, and Purchasing Intention