{"title":"社交媒体有影响力的流媒体和直播购物:从计划行为理论的角度审视消费者的行为意向","authors":"Junyu Long, N. Zaidin, Xiaojun Mai","doi":"10.1186/s43093-024-00370-0","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":44859,"journal":{"name":"Future Business Journal","volume":null,"pages":null},"PeriodicalIF":2.9000,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior\",\"authors\":\"Junyu Long, N. Zaidin, Xiaojun Mai\",\"doi\":\"10.1186/s43093-024-00370-0\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":44859,\"journal\":{\"name\":\"Future Business Journal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.9000,\"publicationDate\":\"2024-07-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Future Business Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1186/s43093-024-00370-0\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Future Business Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1186/s43093-024-00370-0","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior