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引用次数: 0
摘要
本研究旨在探讨公司声誉和薪酬对东爪哇 Pembangunan Nasional "老兵 "大学应届毕业生应聘意向的影响。本研究采用定量描述法。研究对象包括东爪哇国立 "老兵 "大学 2023 年的应届毕业生，共计 1522 人。样本选择方法为比例分层随机抽样法，样本量为 94 名应届毕业生。本研究采用的信息检验方法是偏最小二乘法（PLS）策略。根据本研究的结果，在东爪哇 Pembangunan Nasional "老兵 "大学的应届毕业生中，公司声誉对申请意向有显著的支持作用。同样，报酬在支持东爪哇国立 "老兵 "大学应届毕业生的申请意向方面也发挥着重要作用。
Analysis of Company Reputation and Compensation on Intention to Apply Among Fresh Graduates
This study aims to examine the influence of company reputation and compensation on the intention to apply among fresh graduates of Pembangunan Nasional "Veteran" University, East Java. This research uses a quantitative descriptive approach. This research population consists of freshgraduates of Pembangunan Nasional "Veteran" University, East Java in the year 2023, totaling 1522 graduates. The sample selection method used was Proportionate Stratified Random Sampling, with a sample size of 94 fresh graduates. The information examination method utilized in this research is the Partial Least Square (PLS) strategy. According to the findings of this research, among fresh graduates of Pembangunan Nasional "Veteran" University, East Java, that intention to apply can be significantly supported by the company's reputation. Similarly, compensation also plays a significant role in supporting the intention to apply among fresh graduates of Pembangunan Nasional "Veteran" University, East Java.
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