{"title":"社会创业过程中制度逻辑的战略演变:多案例研究","authors":"Yanfang Xu, Chunling Zhu","doi":"10.1515/erj-2023-0372","DOIUrl":null,"url":null,"abstract":"Abstract Although a hybrid logic is widely recognized as the best institutional logic for social enterprises, why and how such a hybrid logic works for social enterprises is under-explored. Based on the institutional logic theory, we conduct a multiple-case study to investigate how and why the two competing logics are combined to form a hybrid logic during social entrepreneurial process. Data are collected from the in-depth semi-structured interviews with social entrepreneurs from three leading social enterprises in China. We categorize a hybrid logic model as a dominant logic model, which includes a social-dominant logic model and a commercial-dominant logic model, and an equality of dual logic model. We find that the adoption of a hybrid logic is affected by the type of a social enterprise and the motivation to acquire different legitimacy. Specifically, an integrated social enterprise adopts a commercial-dominant logic model while an external social enterprise employs a social-dominant logic model to achieve sustainability. An embedded social enterprise can adopt an equality of dual logic model from its establishment. Our study contributes to research on strategic social entrepreneurship by revealing the dynamic relationship among different types of social enterprises, the adoption of a hybrid logic at different entrepreneurial stages, the motivation to acquire different legitimacy, and business outcomes.","PeriodicalId":45658,"journal":{"name":"Entrepreneurship Research Journal","volume":null,"pages":null},"PeriodicalIF":2.0000,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Strategic Evolution of Institutional Logics Across Social Entrepreneurial Process: A Multiple Case Study\",\"authors\":\"Yanfang Xu, Chunling Zhu\",\"doi\":\"10.1515/erj-2023-0372\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Although a hybrid logic is widely recognized as the best institutional logic for social enterprises, why and how such a hybrid logic works for social enterprises is under-explored. Based on the institutional logic theory, we conduct a multiple-case study to investigate how and why the two competing logics are combined to form a hybrid logic during social entrepreneurial process. Data are collected from the in-depth semi-structured interviews with social entrepreneurs from three leading social enterprises in China. We categorize a hybrid logic model as a dominant logic model, which includes a social-dominant logic model and a commercial-dominant logic model, and an equality of dual logic model. We find that the adoption of a hybrid logic is affected by the type of a social enterprise and the motivation to acquire different legitimacy. Specifically, an integrated social enterprise adopts a commercial-dominant logic model while an external social enterprise employs a social-dominant logic model to achieve sustainability. An embedded social enterprise can adopt an equality of dual logic model from its establishment. Our study contributes to research on strategic social entrepreneurship by revealing the dynamic relationship among different types of social enterprises, the adoption of a hybrid logic at different entrepreneurial stages, the motivation to acquire different legitimacy, and business outcomes.\",\"PeriodicalId\":45658,\"journal\":{\"name\":\"Entrepreneurship Research Journal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2024-07-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Entrepreneurship Research Journal\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1515/erj-2023-0372\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Entrepreneurship Research Journal","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1515/erj-2023-0372","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
The Strategic Evolution of Institutional Logics Across Social Entrepreneurial Process: A Multiple Case Study
Abstract Although a hybrid logic is widely recognized as the best institutional logic for social enterprises, why and how such a hybrid logic works for social enterprises is under-explored. Based on the institutional logic theory, we conduct a multiple-case study to investigate how and why the two competing logics are combined to form a hybrid logic during social entrepreneurial process. Data are collected from the in-depth semi-structured interviews with social entrepreneurs from three leading social enterprises in China. We categorize a hybrid logic model as a dominant logic model, which includes a social-dominant logic model and a commercial-dominant logic model, and an equality of dual logic model. We find that the adoption of a hybrid logic is affected by the type of a social enterprise and the motivation to acquire different legitimacy. Specifically, an integrated social enterprise adopts a commercial-dominant logic model while an external social enterprise employs a social-dominant logic model to achieve sustainability. An embedded social enterprise can adopt an equality of dual logic model from its establishment. Our study contributes to research on strategic social entrepreneurship by revealing the dynamic relationship among different types of social enterprises, the adoption of a hybrid logic at different entrepreneurial stages, the motivation to acquire different legitimacy, and business outcomes.
期刊介绍:
Entrepreneurship Research Journal (ERJ) was launched with an Inaugural Issue in 2011. Professor Ramona Zachary at Baruch College and Professor Chandra Mishra at Florida Atlantic University introduce a new forum for scholarly discussion on entrepreneurs and their activities, contexts, processes, strategies, and outcomes. Positioned as the premier new research journal within the field of entrepreneurship, ERJ seeks to encourage a scholarly exchange between researchers from any field of study who focus on entrepreneurs, and will include both theoretical and empirical articles, with priority being given to high quality theoretical and empirical papers that have managerial or public policy orientation as well as ramifications for entrepreneurship research overall. Topics: -Research Modeling, Design, and Methods: entrepreneurship theories and conceptualizations, entrepreneurship research methods. -The Individuals-Opportunities-Resources Nexus: nascent entrepreneurs, opportunity recognition, drivers of value creation, and emergence, innovation and technology entrepreneurs, entrepreneurial risk and reward, entrepreneurial cognition and behavior. -Inclusive of Near Environments: family entrepreneurship, networks, teams and alliances, venture capital and angel investor groups, entrepreneurial communities, hubs, clusters and public policy, social entrepreneurship. -Distinct Entrepreneurial Stage or Setting: entrepreneurial growth and strategy, boards, governance and leadership, corporate entrepreneurship, international and emerging market entrepreneurship.