{"title":"游戏内广告：虚拟现实和说服知识的作用","authors":"Devika Vashisht","doi":"10.1080/08874417.2024.2382223","DOIUrl":null,"url":null,"abstract":"This experimental research examines the effect of brand placement (prominent or subtle) and use of technology (2D or head-mounted-display (HMD) VR) in in-game advertising (IGA) on brand recall and ...","PeriodicalId":54855,"journal":{"name":"Journal of Computer Information Systems","volume":"64 1","pages":""},"PeriodicalIF":2.5000,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"In-Game Advertising: Role of Virtual Reality and Persuasion Knowledge\",\"authors\":\"Devika Vashisht\",\"doi\":\"10.1080/08874417.2024.2382223\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This experimental research examines the effect of brand placement (prominent or subtle) and use of technology (2D or head-mounted-display (HMD) VR) in in-game advertising (IGA) on brand recall and ...\",\"PeriodicalId\":54855,\"journal\":{\"name\":\"Journal of Computer Information Systems\",\"volume\":\"64 1\",\"pages\":\"\"},\"PeriodicalIF\":2.5000,\"publicationDate\":\"2024-07-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Computer Information Systems\",\"FirstCategoryId\":\"94\",\"ListUrlMain\":\"https://doi.org/10.1080/08874417.2024.2382223\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMPUTER SCIENCE, INFORMATION SYSTEMS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Computer Information Systems","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1080/08874417.2024.2382223","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
In-Game Advertising: Role of Virtual Reality and Persuasion Knowledge
This experimental research examines the effect of brand placement (prominent or subtle) and use of technology (2D or head-mounted-display (HMD) VR) in in-game advertising (IGA) on brand recall and ...
期刊介绍：
The Journal of Computer Information Systems (JCIS) aims to publish manuscripts that explore information systems and technology research and thus develop computer information systems globally.
We encourage manuscripts that cover the following topic areas:
-Analytics, Business Intelligence, Decision Support Systems in Computer Information Systems
- Mobile Technology, Mobile Applications
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- E-Learning Technologies, Analytics, Future
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