Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges. This paper explores the role of Denomination of Origin Regulatory Councils in the export activities of Spanish wineries. Hypotheses are developed based on the Resource‐Based View and Institutional‐Based View, considering divergent theoretical predictions. Empirical findings from a comprehensive sample of Spanish wineries across all Denominations of Origin reveal positive associations between wineries' resources and Regulatory Councils' activities with export performance. However, these relationships vary depending on the specific resource or activity. These findings are consistent across different measures of export performance, highlighting the intricate relationships between institutions like Regulatory Councils and the internationalization of member firms.