Analyzing the Impact of Social Media Account Types on Public Discourse and Perception

In times when social media is the main way of communicating public discourse, especially on environmental issues, this study looks into the different types of social media accounts that affect public perception and interaction. The research examines this phenomenon against the backdrop of Japan's decision to release nuclear wastewater into the Pacific Ocean. It is about the interactions and emotional impacts of official and influencer accounts on Chinese social media platforms. The research uses a combination of a user survey, interaction data analysis, and case studies to get the patterns of user engagement and trust levels linked with each account type. The outcomes show that influencers usually involve users in a deeper way because of the personalization and emotional connection; thus, they are more likely to change their opinion. On the other hand, the official accounts, although reliable, do not usually provoke a strong emotional response because they are very formal and institutional in their communication style. News platforms are a compromise between being trustworthy and stabilizing public opinion by providing real and balanced information. Research demonstrates that the type of social media account greatly influences public engagement and discussion; therefore, tailoring strategic communication approaches to each account's strengths is crucial for effectively managing public opinion during environmental crises.