The commodification of poverty in the Global South: The emergence of a social policy market (São Paulo, Brazil)

Focusing on the implementation of social policies in São Paulo (Brazil) during the 2000s, this article critically examines the commodification of poverty. The article explores the impact of the introduction of market logics and privatization as shaped in respect to social protection in a context where the informalization of labour is growing. The text begins with a discussion of social citizenship in Brazil and its transformation over time. Thereafter, the article unpacks the ‘commodification processes’ of social policies during the 2000s to unfold how this influences the organization of a competitive and social labour market outsourced especially to NGOs and associations. The creation of indicators of productivity and ‘social participation’ as well as the introduction of measures to incentivize entrepreneurship, the article suggests, become entries into accessing social rights. The ways in which social workers and beneficiaries experience processes of financialization and monetarization of social aid, the article shows, indicate changing understandings of social citizenship and its implications for the poor.