"我看到超级富豪（相对于穷人），所以我消费"：社会比较和捐赠模式对利己主义消费和利他主义捐赠的影响

IF 2.3 Q1 COMMUNICATION International Journal of Strategic Communication Pub Date : 2024-07-24 DOI:10.1080/1553118x.2024.2373370

Seunga Venus Jin, Aziz Muqaddam, Ehri Ryu

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“I See Super-Rich (Versus Poor) People, Therefore I Spend”: Effects of Social Comparison and Donation Mode on Egoistic Spending versus Altruistic Giving

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International Journal of Strategic Communication Social Sciences-Sociology and Political Science

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3.40

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0.00%

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期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.

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