了解旅行者的大众品牌消费价值观:大众品牌理论和 S-O-R 模型范式的应用

IF 4.3 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Asia Pacific Journal of Tourism Research Pub Date : 2024-07-20 DOI:10.1080/10941665.2024.2380045
O. Atsız, Zeynep Çokal, İrem Yıldırım, Işıl Cankül
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Understanding travelers’ masstige consumption values: an application of masstige theory and S-O-R model paradigm
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来源期刊
Asia Pacific Journal of Tourism Research
Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
6.80
自引率
4.00%
发文量
31
期刊介绍: Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
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