EXPLORING THE EFFECT OF CEO ENTREPRENEURIAL ORIENTATION ON TRIPLE BOTTOM LINE PERFORMANCE OF SMES

This research investigates individual entrepreneurial orientation and its implications for business performance. Examining dynamic managerial capabilities (DMC) as a mediating factor, this study explores the relationship between CEO entrepreneurial orientation and the triple bottom line performance of businesses. It emphasizes the role of improved managerial capabilities resulting from individual entrepreneurial orientation. Emphasis is placed on the importance of entrepreneurial activities not only in affecting financial performance, but also social and environmental performance. The results reveal a strong and positive correlation between CEOs’ individual entrepreneurial orientation and triple bottom line performance, considering DMC. This confirmation is not only robust based on existing theories, but also provides novel evidence of additional effects of the relationship between CEOs’ individual entrepreneurial orientation and broader approaches to business performance. Moreover, this research contributes to current issues related to entrepreneurship, sustainability and the evolving role of individuals in shaping the future of organizations.