服务质量在系统信任和约旦电子政务采用中的中介作用

Wafaa Abdullah Elayn Aldroubi, Yusnita Yusof
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摘要

本研究调查了影响大安曼市政府采用电子政务的因素,强调了系统信任和服务质量的作用。利用技术接受和使用统一理论(UTAUT)框架,通过结构化问卷向 389 名员工收集了数据。研究采用了确证因子分析(CFA)和结构方程模型(SEM)来验证测量模型和检验假设关系。研究结果表明,系统信任会直接或间接地影响电子政务采用意愿,而服务质量则起中介作用。服务质量本身是决定采用意愿的关键因素。系统信任和服务质量的综合效应解释了采用意向中 56.7% 的差异。这些结果强调了建立信任和提高服务质量对提高电子政务采用率的重要性。这项研究提供了宝贵的理论和实践见解,表明强有力的网络安全措施、透明的沟通和持续的服务改进是鼓励采用电子政务的基本策略。未来的研究应在不同背景下探索这些关系,并包括纵向、定性和比较研究,以提供对电子政务采用动态的全面理解。
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The Mediating Role of Service Quality in System Trust and E-Government Adoption in Jordan
This study investigates the factors influencing e-government adoption in the Great Amman Municipality, emphasizing the roles of system trust and service quality. Utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, data were collected from 389 employees through a structured questionnaire. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were employed to validate the measurement model and test hypothesized relationships. The findings reveal that system trust significantly impacts e-government adoption intentions both directly and indirectly through service quality, which acts as a mediator. Service quality itself is a critical determinant of adoption intention. The combined effect of system trust and service quality explains 56.7% of the variance in adoption intentions. These results underscore the importance of building trust and enhancing service quality to boost e-government adoption rates. The study offers valuable theoretical and practical insights, suggesting that robust cybersecurity measures, transparent communication, and continuous service improvement are essential strategies for encouraging e-government adoption. Future research should explore these relationships in diverse contexts and include longitudinal, qualitative, and comparative studies to provide a comprehensive understanding of e-government adoption dynamics.
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