Mainstreaming queerness in Thai boys’ love narratives: Impact on gay identity perceptions in Bangkok’s society

The intricate interplay between media representation and experiences of minority groups in Southeast Asia necessitates a comprehensive analysis of popular culture’s impact on marginalized communities. This mixed-method study investigates the portrayal of homosexual male characters in contemporary Thai Boy’s Love (BL) series and its connection to the authentic experiences of gay men in Bangkok. Through interviews with the casting team and producers of a prominent BL series, the research aims to elucidate the creative process underpinning these portrayals. The study further examines the perceptions and identity development of gay men as depicted in BL narratives, and how heterosexual women viewers interpret this representation. A questionnaire involving 330 participants of diverse orientations indicates that 78.6% of gay men consider BL narratives to be misrepresentative, while 69% of heterosexual women perceive them as accurate, raising concerns about the influence of media representations on identity formation within the gay community. Moreover, the marked disparities in beliefs regarding whether gay individuals aspire to the appearance portrayed by BL characters (with 98.3% of heterosexuals, 60% of bisexuals, and 100% of lesbians concurring, in contrast to 71.8% of gay respondents dissenting) emphasize the significance of diverse and accurate representation in shaping identities and self-perception.