Siphamandla Bingwa, Christine Frances De Meyer-Heydenrych, Mornay Roberts-Lombard
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Exploring the customer e-loyalty of millennials when purchasing footwear online in South Africa
Millennial purchases of footwear products online have grown in South Africa. Consequently, retailers in the country should develop increased knowledge of these consumers’ online expectations to str...
期刊介绍：
Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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