{"title":"国际领域客户参与的文献计量学回顾：回顾过去与现在","authors":"Reza Marvi, Pantea Foroudi, Maria Jerez Jerez","doi":"10.1057/s41299-024-00198-y","DOIUrl":null,"url":null,"abstract":"<p>This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"75 1","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present\",\"authors\":\"Reza Marvi, Pantea Foroudi, Maria Jerez Jerez\",\"doi\":\"10.1057/s41299-024-00198-y\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.</p>\",\"PeriodicalId\":47317,\"journal\":{\"name\":\"CORPORATE REPUTATION REVIEW\",\"volume\":\"75 1\",\"pages\":\"\"},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2024-08-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"CORPORATE REPUTATION REVIEW\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1057/s41299-024-00198-y\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"CORPORATE REPUTATION REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41299-024-00198-y","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present
This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.
期刊介绍：
Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.
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