付出多少,收获多少:数据交易的新型数据定价方案

IF 7.4 1区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Information Processing & Management Pub Date : 2024-08-07 DOI:10.1016/j.ipm.2024.103849
Yu Lu , Jingyu Wang , Lixin Liu , Hanqing Yang
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引用次数: 0

摘要

作为促进数据共享的关键一步,数据交易可以刺激数据经济的发展。然而,当前的数据交易市场主要侧重于满足数据拥有者的利益,忽视了数据需求者的需求。忽视数据需求者的需求,可能会导致市场竞争力下降、客户流失、错失商机,同时损害声誉和创新能力。因此,本文基于压缩传感技术和博弈论,提出了一种名为 "按需付费"(Get By How Much You Pay,GHMP)的新型定价机制,以解决根据数据请求者需求定价的问题。该方案采用字典矩阵作为压缩传感的稀疏基础矩阵。该矩阵的质量直接影响请求者重建数据的精度。如果请求者需要更高精度的数据,相应的付费也会相应提高,从而实现基于请求者需求的定价方法。本文提出了一种游戏定价方法,通过授权智能合约作为中介,解决数据请求者和数据所有者之间的最终定价和购买问题。作为参与博弈的实体,智能合约只有成功协助数据请求者和数据拥有者完成定价,才能获得更高的交易费用。因此,它在交易过程中努力为双方制定更合理的价格,以获取利润。实验结果表明,这种基于博弈的方法可以协助数据请求者和数据拥有者实现最优数据定价,从而满足双方利益最大化的要求。
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Get by how much you pay: A novel data pricing scheme for data trading

As a crucial step in promoting data sharing, data trading can stimulate the development of the data economy. However, the current data trading market primarily focuses on satisfying data owners' interests, overlooking the demands of data requesters. Ignoring the demands of data requesters may lead to a loss of market competitiveness, customer loss, and missed business opportunities while damaging reputation and innovation capabilities. Therefore, in this paper, we introduce a novel pricing mechanism named Get By How Much You Pay (GHMP) based on compressed sensing technology and game theory to address pricing problems according to data requesters' demands. This scheme employs a dictionary matrix as the sparse basis matrix in compressed sensing. The quality of this matrix directly affects the precision with which the requester can reconstruct the data. If the requester requires higher-precision data, the corresponding payment will also increase accordingly so as to realize the pricing method based on the requester's demands. A game pricing method is proposed to address the final pricing and purchasing issues between the data requester and the data owner by utilizing an authorized smart contract as an intermediary. As an entity participating in the game, the smart contract can only receive a higher transaction fee if it successfully assists the data requester and data owner in completing the pricing. Therefore, it strives to establish more reasonable prices for both parties during the trading process to obtain profits. The experimental results demonstrate that this game-based approach assists the data requester and owner in achieving optimal data pricing, thereby satisfying the maximization of interests for both parties.

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来源期刊
Information Processing & Management
Information Processing & Management 工程技术-计算机:信息系统
CiteScore
17.00
自引率
11.60%
发文量
276
审稿时长
39 days
期刊介绍: Information Processing and Management is dedicated to publishing cutting-edge original research at the convergence of computing and information science. Our scope encompasses theory, methods, and applications across various domains, including advertising, business, health, information science, information technology marketing, and social computing. We aim to cater to the interests of both primary researchers and practitioners by offering an effective platform for the timely dissemination of advanced and topical issues in this interdisciplinary field. The journal places particular emphasis on original research articles, research survey articles, research method articles, and articles addressing critical applications of research. Join us in advancing knowledge and innovation at the intersection of computing and information science.
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