了解中国养殖三文鱼进口和电子商务消费者满意度:文本挖掘方法

IF 4.8 Q1 AGRICULTURE, MULTIDISCIPLINARY Journal of Agriculture and Food Research Pub Date : 2024-08-05 DOI:10.1016/j.jafr.2024.101342
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引用次数: 0

摘要

三文鱼作为一种奢侈的水产物种,在中国的进口量持续增长。互联网的快速发展、消费行为的转变以及 COVID-19 大流行的影响,促使消费者从中国的电子商务平台购买三文鱼产品。在此背景下,了解三文鱼进口趋势和消费者对三文鱼电子商务的满意度对于通过电子商务平台促进和维持三文鱼产品的销售至关重要。因此,本研究旨在调查中国三文鱼进口趋势分析,并了解影响消费者对三文鱼电子商务满意度的因素。我们对 25,763 条消费者评论中的 10,064 条进行了分析,并对正面/负面评论的比例进行了重新取样。情感分析仪 Textblob 将 65.2% 的消费者评论归类为正面评论,21.7% 归类为负面评论,13.1% 归类为中性评论。此外,Latent Dirichlet Allocation (LDA) 主题建模确定了对三文鱼电子商务满意度至关重要的五个方面:购买决策(占评论的 19.5%)、用餐体验(22.3%)、服务质量和配送(20.6%)、购买历史(17.5%)和一般产品质量(20%)。我们的研究结果表明,服务质量和配送是影响消费者满意度的最关键因素,而购买历史对其影响最小。消费者的 PLUS 会员资格、三文鱼产品风格和保存形式对消费者满意度有显著影响,而产品的原产国、重量和价格则没有显著影响。三文鱼电子商务平台需要改善物流服务和配送质量,以提高消费者满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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Understanding farmed salmon imports and e-commerce consumer satisfaction in China: A text mining approach

Salmon, a luxury aquatic species, has seen a steady increase in imports in China. The rapid development of the Internet, the transformation of consumption behaviour, and the impact of the COVID-19 pandemic have prompted consumers to purchase salmon products from e-commerce platforms in China. In this context, understanding salmon import trends and consumer satisfaction with salmon e-commerce is critical to promoting and sustaining sales of salmon products through e-commerce platforms. Therefore, this study aims to investigate the import trend analysis of salmon in China as well as understand factors influencing consumer satisfaction with salmon e-commerce. We analysed 10,064 consumer comments out of 25,763 for this study after resampling the proportion of positive/negative comments. Sentiment analyser, Textblob, classified 65.2 % of consumer comments as positive, 21.7 % as negative, and 13.1 % as neutral. Additionally, Latent Dirichlet Allocation (LDA) topic modelling identified five areas critical for satisfaction with salmon e-commerce: purchase decision (19.5 % of the comments), eating experience (22.3 %), service quality and delivery (20.6 %), purchase history (17.5 %), and general product quality (20 %). Our findings indicate that service quality and delivery are the most critical factors affecting consumer satisfaction, whereas purchase history has the least impact. Consumers’ PLUS membership profile, salmon product style, and preservation form had a significant influence on consumer satisfaction, while the country of origin, weight and price of the product had no significant influence. Salmon e-commerce platforms need to improve logistic service and delivery quality to influence consumer satisfaction.

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来源期刊
CiteScore
5.40
自引率
2.60%
发文量
193
审稿时长
69 days
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