网络众筹的成败:探讨项目特征和市场竞争的影响

IF 3.7 4区 管理学 Q2 BUSINESS Electronic Commerce Research Pub Date : 2024-08-05 DOI:10.1007/s10660-024-09884-9
Mohan Wang, Jiaying Zhang, FengHua Wang, Cheng Peng, Tianyun Yi
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引用次数: 0

摘要

虽然以往的研究在调查影响筹资结果的因素方面做出了相当大的努力,但主要关注的是与项目相关的特征,而较少关注这些因素在不同的市场竞争水平下是如何变化的。本研究旨在探讨市场竞争程度如何调节项目相关特征与众筹成功之间的关系。我们利用从 Kickstarter 收集到的 330,995 个项目的数据集,通过引入赫芬达尔-赫希曼指数(Herfindahl-Hirschman index)来衡量市场竞争程度,并将其作为调节变量,建立了一个逻辑回归模型。研究结果表明,筹资目标、持续时间和支持者人数等因素对众筹成功与否有显著影响,而市场竞争程度对其有正向调节作用。本研究通过揭示市场竞争的调节作用,为现有的在线众筹文献做出了贡献。它为平台管理者和项目创建者提供了有价值的见解,丰富了他们对项目特征如何与市场竞争相互作用以影响众筹成功的理解。
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Success or failure of online crowdfunding: exploring the impact of project characteristics and market competition

While previous research has made considerable efforts to investigate the factors influencing fundraising outcomes, the predominant focus has been on project-related characteristics, with less attention given to how these factors vary in different levels of market competition. This study aims to explore how market competition level moderates the relationship between project-related characteristics and crowdfunding success. We utilized a dataset of 330,995 projects collected from Kickstarter and developed a logistic regression model by introducing the Herfindahl–Hirschman index to measure market competition level as a moderating variable. The findings reveal that factors such as funding goal, duration, and the number of backers have significant impacts on crowdfunding success, which are positively moderated by the market competition level. This study contributes to the existing literature on online crowdfunding by shedding light on the moderating role of market competition. It offers valuable insights for platform managers and project creators, enriching their understanding of how project characteristics interact with market competition to influence crowdfunding success.

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来源期刊
CiteScore
7.50
自引率
12.80%
发文量
99
期刊介绍: The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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