不只是回复:考察极右翼社交媒体空间中的情感归属

IF 5.5 1区 文学 Q1 COMMUNICATION Social Media + Society Pub Date : 2024-08-29 DOI:10.1177/20563051241274665
Jonathan Collins
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引用次数: 0

摘要

本文通过研究用户群与这些环境的情感联系,挑战了边缘社交媒体平台主要作为极右翼交流的无节制仇恨空间这一普遍假设。本研究以 Gab Social(一个流行的替代技术网站,其功能类似于 Twitter、Facebook 和 Reddit)及其子群 "自我介绍 "为重点,调查了参与者如何讨论他们在极右翼网络社区中的依附关系和成员意识。我采用了建构主义基础理论方法和包含网络地理学和情感分析的厚数据混合方法,揭示了用户在平台上情感归属感背后复杂而激昂的叙述。研究结果表明,反主流媒体是如何通过迎合参与者寻求志同道合群体的社交需求来发挥团结力量的。此外,我还认为,边缘社交媒体平台为参与者提供的远比主流平台更多,它为那些在线上和线下感到被其他社区、机构和组织排斥和敌视的人提供了一个积极的互动环境和新的虚拟家园。因此,这项研究就参与者对边缘社交媒体的情感重视及其对极右翼网络反公共团体中的依恋、社区形成和身份建构的影响提供了宝贵的实证见解。
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More Than Meets the Reply: Examining Emotional Belonging in Far-Right Social Media Space
This article challenges prevailing assumptions that fringe social media platforms predominantly serve as unmoderated hate-filled spaces for far-right communication by examining the userbase’s emotional connection to these environments. Focusing on Gab Social, a popular alternative technology website with affordances akin to Twitter, Facebook, and Reddit, and its subgroup, “Introduce Yourself,” the research investigates how participants discuss their attachment and sense of membership within a far-right online community. Employing a constructivist grounded theory approach and a thick data mixed-methods technique encompassing netnography and sentiment analysis, I uncover the complex and impassioned narratives underlying users’ sense of emotional belonging on the platform. The resulting findings demonstrate how counter-mainstream media act as a unifying force by catering to the social needs of participants seeking an in-group of like-minded individuals. Moreover, I argue that fringe social media platforms offer participants far more than mainstream platforms, providing a positive interactive environment and a new virtual home for those feeling rejected and antagonized by other communities, institutions, and organizations, both online and offline. Therefore, the work offers valuable empirical insights into the emotional emphasis participants place on fringe social media and its implications for fostering attachment, community formation, and identity construction within far-right online counterpublics.
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来源期刊
Social Media + Society
Social Media + Society COMMUNICATION-
CiteScore
9.20
自引率
3.80%
发文量
111
审稿时长
12 weeks
期刊介绍: Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
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