以营销视角应对全球最大挑战(联合国可持续发展目标

IF 9.5 1区 管理学 Q1 BUSINESS Journal of the Academy of Marketing Science Pub Date : 2024-09-02 DOI:10.1007/s11747-024-01049-2
Dhruv Grewal, Praveen K. Kopalle, John Hulland
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Addressing the greatest global challenges (UN SDGs) with a marketing lens
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来源期刊
CiteScore
30.00
自引率
7.10%
发文量
82
期刊介绍: JAMS, also known as The Journal of the Academy of Marketing Science, plays a crucial role in bridging the gap between scholarly research and practical application in the realm of marketing. Its primary objective is to study and enhance marketing practices by publishing research-driven articles. When manuscripts are submitted to JAMS for publication, they are evaluated based on their potential to contribute to the advancement of marketing science and practice.
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