{"title":"小众体育的经验测试","authors":"Hunter Fujak, Carl Driesener, David Shilbury","doi":"10.1080/14413523.2024.2395578","DOIUrl":null,"url":null,"abstract":"Although niching has been well explored across the marketing, strategy, and consumer behaviour literature, its application in the sport context to date has been atheoretical, resulting in pervasive...","PeriodicalId":48057,"journal":{"name":"Sport Management Review","volume":"7 1","pages":""},"PeriodicalIF":3.7000,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Empirically testing for niche sports\",\"authors\":\"Hunter Fujak, Carl Driesener, David Shilbury\",\"doi\":\"10.1080/14413523.2024.2395578\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Although niching has been well explored across the marketing, strategy, and consumer behaviour literature, its application in the sport context to date has been atheoretical, resulting in pervasive...\",\"PeriodicalId\":48057,\"journal\":{\"name\":\"Sport Management Review\",\"volume\":\"7 1\",\"pages\":\"\"},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2024-09-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Sport Management Review\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.1080/14413523.2024.2395578\",\"RegionNum\":1,\"RegionCategory\":\"教育学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Management Review","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/14413523.2024.2395578","RegionNum":1,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Although niching has been well explored across the marketing, strategy, and consumer behaviour literature, its application in the sport context to date has been atheoretical, resulting in pervasive...
期刊介绍：
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.
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