在线广告平台上的平行实验和竞争干扰

IF 4 2区 管理学 Q2 BUSINESS Marketing Science Pub Date : 2024-09-12 DOI:10.1287/mksc.2022.0194
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin
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Parallel Experimentation and Competitive Interference on Online Advertising Platforms
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来源期刊
Marketing Science
Marketing Science BUSINESS-
CiteScore
8.60
自引率
10.00%
发文量
94
期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.
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