从试验到成功!从社会影响的角度对持续使用游戏化健身应用程序进行纵向设计

IF 3.9 4区 管理学 Q2 BUSINESS Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-08-20 DOI:10.1108/apjml-03-2024-0315
Pratibha Singh, Garima Malik
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引用次数: 0

摘要

目的 由于健身应用程序在设计中融入了游戏化元素,将锻炼变成了一种引人注目的竞争体验,本研究借鉴期望确认模型(ECM)和自我决定理论(SDT),提出了一个通过满足用户心理需求来实现持续使用的综合框架。研究结果第一阶段的研究结果表明,动机承受能力对掌握感、自主性和相关性有显著影响,而这三者又对流动性有显著影响。与第 1 阶段的分析相比,第 2 阶段的认同感和依从性的影响更为明显。研究局限/意义个人更容易被其社交群体中与健身应用程序有共同归属感的同伴所左右,从而导致他们持续使用健身应用程序。这些见解有可能指导应用程序开发人员和营销人员根据可修改的因素制定策略,以促进游戏化健身应用程序的持续增长。原创性/价值本研究采用纵向环境中的社会影响理论(SIT),以一种新颖的姿态揭示了用户在最初使用游戏化健身应用程序时和使用后如何对认同和服从效应做出反应。
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From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps

Purpose

As fitness apps have integrated gamification elements into their design to transform exercise into a compelling and competitive experience, this study draws on the expectation confirmation model (ECM) and self-determination theory (SDT) to propose a comprehensive framework for sustained usage by satisfying the psychological needs of users.

Design/methodology/approach

A longitudinal study design is utilized where data from 598 fitness app users were gathered over two distinct phases separated by 24 weeks, where data were analyzed using structural equation modeling.

Findings

The findings until phase 1 depict that motivational affordances significantly affect mastery, autonomy and relatedness, which in turn exert a significant influence on flow. Identification and compliance have a more pronounced effect in phase 2 compared to stage 1 of the analysis.

Research limitations/implications

Individuals are more prone to being swayed by fellow members of their social group who share an affiliation with fitness apps, leading them to sustain their usage of fitness apps. These insights can potentially guide app developers and marketers in formulating strategies based on modifiable factors to foster sustained growth for gamified fitness apps.

Originality/value

This study takes a novel stance by employing social impact theory (SIT) in a longitudinal setting to reveal how users react to identification and compliance effects during initial and post-adoption usage of gamified fitness apps.

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来源期刊
CiteScore
7.90
自引率
18.90%
发文量
96
期刊介绍: The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice. APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century. APJML includes, but is not restricted to: -Marketing strategy -Relationship marketing -Cross-cultural issues -Consumer markets and buying behaviour -Managing marketing channels -Logistics specialists -Branding issues in Asia Pacific markets -Segmentation -Marketing theory -New product development -Marketing research -Integrated marketing communications -Legal and public policy -Cross national and cross cultural studies
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