{"title":"探索食品中小型企业的在线存在：关于意大利东北部的配置和决定因素的研究","authors":"Francesca Checchinato, Vladi Finotto, Christine Mauracher","doi":"10.1080/23311975.2024.2398190","DOIUrl":null,"url":null,"abstract":"This study investigates SMEs’ online presence and sheds light on the different digital marketing approaches of firms in the food sector. An original analytic framework is developed to perform a fin...","PeriodicalId":47083,"journal":{"name":"Cogent Business & Management","volume":"25 1","pages":""},"PeriodicalIF":3.0000,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy\",\"authors\":\"Francesca Checchinato, Vladi Finotto, Christine Mauracher\",\"doi\":\"10.1080/23311975.2024.2398190\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study investigates SMEs’ online presence and sheds light on the different digital marketing approaches of firms in the food sector. An original analytic framework is developed to perform a fin...\",\"PeriodicalId\":47083,\"journal\":{\"name\":\"Cogent Business & Management\",\"volume\":\"25 1\",\"pages\":\"\"},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2024-09-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Cogent Business & Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/23311975.2024.2398190\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cogent Business & Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/23311975.2024.2398190","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy
This study investigates SMEs’ online presence and sheds light on the different digital marketing approaches of firms in the food sector. An original analytic framework is developed to perform a fin...
期刊介绍：
Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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