Mauricio Carvache-Franco, Ana Gabriela Víquez-Paniagua, Orly Carvache-Franco, Allan Pérez-Orozco, Miguel Orden-Mejía, Wilmer Carvache-Franco
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Implications of destination marketing from the perspective of the perceived value of foreign tourists
Perceived value is a multidimensional construct that optimizes tourists’ stay in different destinations. This study analyzes the marketing of coastal and marine destinations from the perspective of...
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Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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