{"title":"庆祝卓越：2024 年保罗-D-匡威研讨会的启示","authors":"Maria A. Rodas, Ravi Mehta","doi":"10.1007/s11002-024-09743-5","DOIUrl":null,"url":null,"abstract":"<p>As co-chairs of the 21st Paul D. Converse Marketing Symposium, we are honored to introduce the groundbreaking contributions of the 2024 Converse Award recipients, Dr. Jennifer Aaker from Stanford University and Dr. Greg Allenby from Ohio State University. The Converse Award, one of the highest honors in the marketing discipline, celebrates exceptional research that significantly advances marketing science. Dr. Aaker’s pioneering work on the psychology of happiness and meaningfulness and Dr. Allenby’s influential advancements in Bayesian methods for marketing data analysis are exemplary milestones in our field. This preface provides an overview of their significant contributions and underscores the historical significance and enduring legacy of the Converse Award and Symposium, hosted by the marketing area at the University of Illinois at Urbana-Champaign. We highlight the symposium’s role in fostering a collaborative environment for enriching discussions that shape the future of marketing. Furthermore, we emphasize the University of Illinois commitment to advancing the field through rigorous scholarship and interdisciplinary collaboration. By honoring distinguished scholars like Aaker and Allenby, the Paul D. Converse Symposium continues to propel marketing science forward, ensuring its relevance and responsiveness to the evolving needs of academia and industry.</p>","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":null,"pages":null},"PeriodicalIF":2.5000,"publicationDate":"2024-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Celebrating excellence: insights from the 2024 Paul D. Converse Symposium\",\"authors\":\"Maria A. Rodas, Ravi Mehta\",\"doi\":\"10.1007/s11002-024-09743-5\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>As co-chairs of the 21st Paul D. Converse Marketing Symposium, we are honored to introduce the groundbreaking contributions of the 2024 Converse Award recipients, Dr. Jennifer Aaker from Stanford University and Dr. Greg Allenby from Ohio State University. The Converse Award, one of the highest honors in the marketing discipline, celebrates exceptional research that significantly advances marketing science. Dr. Aaker’s pioneering work on the psychology of happiness and meaningfulness and Dr. Allenby’s influential advancements in Bayesian methods for marketing data analysis are exemplary milestones in our field. This preface provides an overview of their significant contributions and underscores the historical significance and enduring legacy of the Converse Award and Symposium, hosted by the marketing area at the University of Illinois at Urbana-Champaign. We highlight the symposium’s role in fostering a collaborative environment for enriching discussions that shape the future of marketing. Furthermore, we emphasize the University of Illinois commitment to advancing the field through rigorous scholarship and interdisciplinary collaboration. By honoring distinguished scholars like Aaker and Allenby, the Paul D. Converse Symposium continues to propel marketing science forward, ensuring its relevance and responsiveness to the evolving needs of academia and industry.</p>\",\"PeriodicalId\":48068,\"journal\":{\"name\":\"Marketing Letters\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.5000,\"publicationDate\":\"2024-09-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing Letters\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1007/s11002-024-09743-5\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Letters","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s11002-024-09743-5","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Celebrating excellence: insights from the 2024 Paul D. Converse Symposium
As co-chairs of the 21st Paul D. Converse Marketing Symposium, we are honored to introduce the groundbreaking contributions of the 2024 Converse Award recipients, Dr. Jennifer Aaker from Stanford University and Dr. Greg Allenby from Ohio State University. The Converse Award, one of the highest honors in the marketing discipline, celebrates exceptional research that significantly advances marketing science. Dr. Aaker’s pioneering work on the psychology of happiness and meaningfulness and Dr. Allenby’s influential advancements in Bayesian methods for marketing data analysis are exemplary milestones in our field. This preface provides an overview of their significant contributions and underscores the historical significance and enduring legacy of the Converse Award and Symposium, hosted by the marketing area at the University of Illinois at Urbana-Champaign. We highlight the symposium’s role in fostering a collaborative environment for enriching discussions that shape the future of marketing. Furthermore, we emphasize the University of Illinois commitment to advancing the field through rigorous scholarship and interdisciplinary collaboration. By honoring distinguished scholars like Aaker and Allenby, the Paul D. Converse Symposium continues to propel marketing science forward, ensuring its relevance and responsiveness to the evolving needs of academia and industry.
期刊介绍：
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
Officially cited as: Mark Lett
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