Using traveling festivals to mobilize primate conservation education.

Environmental education aims to foster knowledge, awareness, and appreciation for nature and can encompass various formats, including festivals. The traveling festival "Changos y Monos va a tu comunidad" is inspired by previous initiatives and aims to promote the conservation of primates in southeast Mexico. The festival involved focused activities, mainly for children, such as talks, games, and exhibitions. It has been held on ten occasions, reaching approximately 700 people from nine localities. Unlike other events, its execution does not require a large budget due to the short duration, the use of small spaces, and because it can be conducted in parallel with field research, which has facilitated its funding. Although no systematic evaluation of the impact of this initiative has been conducted, it is evident that the festival gained notoriety among people in various locations in the region, suggesting "Changos y Monos va a tu comunidad" represents a significant contribution to the conservation of wild Mexican primates.